Our first Brand had to accomplish representing something very Costa Rican and something we can feel really proud about. At the same time, it was needed for the brand to be innovative, creative, and visually attractive.
Verolís ® is how we name in Costa Rica the Sugar Cane flower, a cultivation that has always been present in the history of the country with beautiful flowers always there garnishing our fields. The sugar cane is the origin of the very high-quality alcohol we use in all of our products.
Verolís ® stands for the pride we feel about been able to take local fruits, spices, and botanicals to produce the finest liqueurs possible. Also, to graphically represent the Verolís flower we chose the “Flower of Life”, a symbol that is part of the sacred geometry world and associated with the origin of the universe and the origin of life.
For Alquimistas 2020, Verolís ® represents our origin, our dreams, our inspiration, and our intention of making a difference and leaving a mark with our products.